The Wormton Lamb is now available

While I was competing in the Land's End Trial, The Wormton Lamb became available. I know the timing of my book becoming available should have been part of a finely co-ordinated promotional campaign involving lots of media interest and an attention grabbing launch party but that doesn't sound much fun to me.

Leave that kind of thing to the professional book promoters who operate hand in glove with mainstream media. They're good at it and they've got it all sewn up. Your book is called "product". It's a production line and you fall off at the other end.

My idea of fun is doing just what I've been doing - connecting to like minded souls whether they are motor sport enthusiasts, fans of artists I like or readers of my books.

I have many other interests besides book promotion - writing is one of them for goodness' sake - and while some say I spread myself too thinly I view it as achieving the right balance.

I enjoy doing it and I think I come across better than I ever could in a speculative e-mail to someone who never will be interested.

So The Wormton Lamb has had a quiet start to its commercial but one that is not over yet.